Living in Love


From Melbourne to NYC

The LIL project is an energetic brand that's actively changing perceptions on how every one of us should be involved in making the world a better place, one child at a time.

Ev​ery child deserves a safe home and a quality education. Changing the world begins from a change in attitude. Philanthropy should not be from obligation, but from the heart.



The bulk of this project involved developing a digital strategy for the brand to increase cause awareness online. We developed a website that was not only functional but also enhanced interaction via great UX. Integration with all donation platforms centrally via PayPal also means a new resource mobilization channel for the LIL project.


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The best projects are the ones where after delivery, we walk out having learnt something. With the LIL project this was the case - think of the number of times we've passed by someone who's in an unfortunate situation not because they deserved it but rather because of circumstances they had no control over. We can all be part of the change we want to see in this world! Let's make the world a better place.

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Let's be part of the change we want to see - remember it's the LIL things that count. LIL isn't Little. Living in Love


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